In today’s top retail news, Delta Galil will manufacture underwear collections that will carry two brands from adidas, while Rally House is growing its brick-and-mortar presence. Plus, Payment24 is rolling out a new touchless tech for gasoline payments.
Delta Galil Will Produce adidas Underwear Collection For DTC Sale
Delta Galil will design, manufacture and distribute men’s and women’s underwear collections that will carry the adidas’ Badge of Sport and Originals labels. The Badge of Sport collection will be sold through adidas’ direct-to-consumer (DTC) channels, among other channels. The Originals collection will be distributed through adidas’ DTC channels, among other places.
Sports Apparel Retailer Rally House Grows Brick-And-Mortar Footprint
Rally House, the sports attire retailer, is expanding its brick-and-mortar footprint by opening its first locations in Indiana and Oklahoma. The stores opened at the Greenwood Park Mall in addition to the Penn Square Mall. Rally House provides an eCommerce shopping experience site, which features a complete array of products found in over 80 physical retail stores.
South Africa’s Payment24 Launches FastLane System; Like EZ Pass At The Gas Pump
Cape Town-based fuel payment solutions provider Payment24 is launching a new touchless tech that could forever reshape the way we make payments for gasoline. In revealing the rollout of its FastLane offering, the company said the integrated payment offering bolsters efficiency, data security and speed in a smooth transactions that also develops customer loyalty.
Digital Hot Wheels And Other Outside-The-Box Moves To Keep Brands Relevant
Mattel will be debuting non-fungible tokens (NFTs) of Hot Wheels for auction as part of its forthcoming Garage Series. The NFTs will provide those who are fans of Hot Wheels with a chance to buy digital copies of classic cars from its archives: Deora II, Bone Shaker and Twin Mill. Mattel’s signature products, Hot Wheels cars and The Barbie Doll, both hit the market in the 1960s.
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